All-new Audi A8 from €1,169 per month PCP*

The fourth generation Audi A8 represents the future of the luxury class. This all-new Audi A8 truly defines Vorsprung durch Technik, with a contemporary new design, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production automobile in the world to have been developed for highly automated driving - let it drive you in slow moving traffic or summon it from the garage using your smartphone.

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The Audi A8 represents a technological revolution in the world of automotive, as it is the first production automobile in the world to have been developed especially for Level 3, highly automated driving on public roads. For the first time, drivers will be able to completely turn over the task of driving, in certain situations.

The Audi AI traffic jam pilot takes charge of driving in slow-moving traffic at up to 60 km/h on motorways where a physical barrier separates the two carriageways. The system is activated using the AI button on the centre console, prompting the traffic jam pilot to initiate starting, accelerating, steering and braking. The Audi A8’s Audi AI remote parking pilot and the Audi AI remote garage pilot autonomously steers the Audi A8 into and out of a parking space or a garage, while the manoeuvre is monitored by the driver, either inside or outside the car. Audi will initiate series production of the traffic jam pilot in the new A8 incrementally, depending on the legal situation in the respective country.


The new Audi A8 has launched in the Irish market with two extensively re-engineered V6 turbo engines: a 3.0 TDI and a 3.0 TFSI. The diesel version outputs 286 hp, and the petrol version 340 hp. An eight-cylinder version – a 4.0 TDI with 435 hp will follow in the coming months. The exclusive top engine version is the W12, with a displacement of 6.0 litres. All engine variants operate in conjunction with a belt alternator starter (BAS), which is the nerve centre of the 48-volt electrical system. The mild hybrid technology (MHEV, mild hybrid electric vehicle) enables the car to coast with the engine switched off and to restart smoothly. 


Audi‘s new flagship model showcases a radically new operating concept, setting a new and exciting standard. A sleek 10.1-inch touchscreen display screen appears as soon as the car is opened, welcoming the driver to their Audi A8 driving experience. The cutting-edge Infotainment system is prompted with fingertip control on the large display screen. A second touchscreen display is positioned on the centre tunnel console, which can be prompted to access the car’s premium air conditioning and comfort functions, as well as make text inputs. A combination of acoustic and tactile feedback, along with the use of common touch gestures, such as swiping, makes the new MMI touch response technology safe, intuitive and quick to use. The Audi A8 can also engage in intelligent conversation, meaning the driver can activate an array of functions in the automobile using a new, natural form of voice control.


The new Audi A8 is set to prove itself to be a responsive performer on the road, thanks to the optional, Audi AI active suspension, which will provide a comfortable yet dynamic drive. This flexibility is made possible thanks to a new active suspension based on the 48-volt electrical system, which will be used for the first time as the main electrical system. Through the use of electric actuators, the system cleverly allows the driver to raise or lower each wheel separately, depending on road conditions. Combined with pre sense 360°, the car is raised with lightning speed. This flexibility allows the driver to modify the car’s driving characteristic with huge latitude, ranging from the smooth ride comfort of a classic luxury saloon, to the dynamism of a sports car. This innovative suspension concept delivers an utterly new driving experience.

Example Personal Contract Purchase (PCP) Offer

At Audi Centre we have finance offers available on the Audi A8 range. The example PCP offer below is for the Audi A8 3.0 TDI 286 quattro Tiptronic SE. Find out more about Audi Finance here.

ModelA8 3.0 TDI 296 quattro Tiptronic SE
Duration3 years
36 monthly payments€1,169
On-the-road price€99,950
Optional final payment€34,685
Typical APR4.90%
Total cost of credit€7,724.36
Completion fee€75.00
Acceptance fee€75.00
Total amount payable€107,674.36
Total Cost of Credit includes acceptance fee (€75) and completion fee (€75). Minimum deposit is 10%. Subject to lending criteria. This offer is made under a hire purchase agreement. Audi Finance is a trading style of Volkswagen Bank GmbH Branch Ireland, authorised by the Federal Financial Supervisory Authority in Germany and regulated by the Central Bank of Ireland for conduct of business rules. Images shown for illustrative purposes only.

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