Online without borders: the Audi connect SIM

The Audi connect SIM is now being equipped in all new models that use Audi’s second-generation modular infotainment platform, including the A4 and Q7. A factory-installed SIM card allows drivers to immediately use a wide range of Audi connect online services, with the accompanying data flat rate, for up to three years – even outside Ireland.

The first result of a collaboration between Audi and Dublin-based tech company Cubic Telecom, a leading supplier of seamless worldwide connectivity solutions, the Audi connect SIM is a permanently installed SIM card, known as an ‘embedded SIM’ or ‘eSIM’, which customers in Europe will receive in combination with the optional Audi connect equipment package. This makes the car into a mobile communications centre.

Audi connect services are brought on board through an LTE/UMTS module with a download speed of 100Mbps providing a wide range of services including navigation with Google Earth and Google Street View, travel, traffic and parking information. Drivers can also access their Twitter and email accounts and their smartphone’s calendar. The new SIM card contains an unlimited data volume for these services. In most European countries the Audi connect SIM automatically accesses the provider for each specific country, which eliminates high, country-specific roaming charges and inconvenient roaming confirmations.

Customers have the option of purchasing additional data packages for the Wi-Fi hotspot, independent of the integrated Audi connect services. A component of the optional navigation systems, this feature allows all passengers to use the internet at attractive rates with up to eight mobile devices. When selecting a European data package, the data transfer also automatically works accordingly when crossing an international border at fixed prices.

Through your myAudi account you can reach the Cubic Telecom online shop and, after a one off registration, you can obtain the Wi-Fi hotspot data package. Once the required access is granted, it’s easy to purchase data packages quickly and conveniently through the car’s MMI system. You can also use your own SIM card and establish Wi-Fi internet access through your own cellular provider. In this case, the data volume used by Audi connect services will also be charged to the customer’s SIM card and the Audi connect SIM temporarily deactivated.

Access to the use of Audi connect services is granted when the car is purchased with the new SIM card installed – and in addition MMI Navigation plus is free for three years. After this, it can be extended by an Audi service partner for a fee.

The Audi connect SIM is used in all new models that include the second-generation modular infotainment platform. These are the Audi A3, the A4, the new A5, the Audi Q2 and the Q7. Other model series will follow. The Audi TT, the R8, the A6 and the A7 are currently excluded from this new offer.